PB4L Values Branding helps to effectively promote a school's values and behavioural expectations around their classrooms and playgrounds.
![Halswell-School-Value-Pou-Manawanuitanga Halswell-School-Value-Pou-Manawanuitanga](/wp-content/uploads/2023/01/Halswell-School-Value-Pou-Manawanuitanga.jpg)
PB4L / Values based branding is promotional or instructional material used in schools to help educate students, in a positive way, about expectations around their core values. The hope is an improvement in the behaviour of students in the areas of concern over time.
The brand elements used to support school values programs may include a specific PB4L / Values logo as well as promotional material such as posters, flags, certificates, and signs.
They are designed to:
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Support staff with visual aids to help them be able to educate students more effectively about expected behaviour.
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Promote a school's values in a more prominent way around the school.
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Encourage and celebrate pro-social behaviour in school.
Below are examples of PB4L and other values based symbols that I have created for schools. They look different based on the type of school, the name of the programme, and the brand image of the school among other things.
I'm often asked to refresh the school's logo at the same time. It can quickly look outdated after the new values symbols have been created. A school might have a fresh vision and purpose and their current school logo no longer reflects this.
PB4L / Values Branding Examples
Dawson School Values - Auckland
Using the waka hoe (Maori paddle) to explore their PB4L Values and its positioning statement 'Together Wayfinders Achieve Mighty Adventures'.
![Dawson-School-PB4l-Truthful Dawson School PB4L Truthful Auckland NZ](/wp-content/uploads/2020/04/Dawson-School-PB4l-Truthful.jpg)
![Dawson-School-PB4l-Together Dawson School PB4L Together Icon Auckland NZ](/wp-content/uploads/2020/04/Dawson-School-PB4l-Together.jpg)
![Dawson-School-PB4l-Love Dawson School PB4L Love Icon Auckland NZ](/wp-content/uploads/2020/04/Dawson-School-PB4l-Love.jpg)
![Dawson-School-PB4L-Respectful-Icon Dawson-School-PB4L-Respectful-Auckland-NZ](/wp-content/uploads/2020/04/Dawson-School-PB4l-Respectful.jpg)
![Dawson-School-PB4l-Safe Dawson-School-PB4l-Safe](/wp-content/uploads/2020/04/Dawson-School-PB4l-Safe.jpg)
Woodlands School Values - Ōpōtiki
![Woodlands School Care For Self Values Symbol Woodlands-School-Care-For-Self-Values-Symbol](/wp-content/uploads/2024/04/Woodlands-School-Care-For-Self-Values-Symbol.jpg)
![Woodlands School Care For Others Values Symbol Woodlands-School-Care-For-Others-Values-Symbol](/wp-content/uploads/2024/04/Woodlands-School-Care-For-Others-Values-Symbol.jpg)
![Woodlands School Care For The Environment-Values-Symbol Woodlands-School-Care-For-The-Environment-Values-Symbol](/wp-content/uploads/2024/04/Woodlands-School-Care-For-The-Environment-Values-Symbol.jpg)
Newtown School Values - Wellington
![Newtown-School-Values-Resilient Newtown-School-Values-Resilient](/wp-content/uploads/2021/11/Newtown-School-Values-Resilient.jpg)
![Newtown-School-Values-Respectful Newtown-School-Values-Respectful](/wp-content/uploads/2021/11/Newtown-School-Values-Respectful.jpg)
![Newtown-School-Values-Curious Newtown-School-Values-Curious](/wp-content/uploads/2021/11/Newtown-School-Values-Curious.jpg)
![Newtown-School-Values-Effort Newtown-School-Values-Effort](/wp-content/uploads/2021/11/Newtown-School-Values-Effort.jpg)
Fiordland College RICE Values - Te Anau
Using the concept of a 'moral compass', combined with imagery inspired by the local environment, to create and promote their PB4L Values.
![Fiordland College RICE Values Logo Fiordland-College-RICE-Values-Logo](/wp-content/uploads/2024/04/Fiordland-College-RICE-Values-Logo.jpg)
![Fiordland College Respect Values Symbol Fiordland-College-Respect-Values-Symbol](/wp-content/uploads/2024/04/Fiordland-College-Respect-Values-Symbol.jpg)
![Fiordland College Integrity Values Symbol Fiordland-College-Integrity-Values-Symbol](/wp-content/uploads/2024/04/Fiordland-College-Integrity-Values-Symbol.jpg)
![Fiordland College Curiosity Values Symbol Fiordland-College-Curiosity-Values-Symbol](/wp-content/uploads/2024/04/Fiordland-College-Curiosity-Values-Symbol.jpg)
![Fiordland College Effort Values Symbol Fiordland-College-Effort-Values-Symbol](/wp-content/uploads/2024/04/Fiordland-College-Effort-Values-Symbol.jpg)
Papatoetoe West School Values - Auckland
![PapatoetoeWest-School-Respect-For-Self-Values-Symbol PapatoetoeWest-School-Respect-For-Self-Values-Symbol](/wp-content/uploads/2024/07/PapatoetoeWest-School-Respect-For-Self-Values-Symbol.jpg)
![PapatoetoeWest-School-Respect-For-Others-Values-Symbol PapatoetoeWest-School-Respect-For-Others-Values-Symbol](/wp-content/uploads/2024/07/PapatoetoeWest-School-Respect-For-Others-Values-Symbol.jpg)
![PapatoetoeWest-School-Respect-For-The-Environment-Values-Symbol PapatoetoeWest-School-Respect-For-The-Environment-Values-Symbol](/wp-content/uploads/2024/07/PapatoetoeWest-School-Respect-For-The-Environment-Values-Symbol.jpg)
Tui Glen School AROHA Values - Wellington
Using the Tui and mountains in the school logo to create the values symbols.
![Tui Glen School Ako Values Symbol Tui-Glen-School-Ako-Values-Symbol](/wp-content/uploads/2024/04/Tui-Glen-School-Ako-Symbol.jpg)
![Tui Glen School Resilience Values Symbol Tui-Glen-School-Resilience-Values-Symbol](/wp-content/uploads/2024/04/Tui-Glen-School-Resilience-Symbol.jpg)
![Tui Glen School One Values Symbol Tui-Glen-School-One-Values-Symbol](/wp-content/uploads/2024/04/Tui-Glen-School-One-Values-Symbol.jpg)
![Tui Glen School Honour Values Symbol Tui-Glen-School-Honour-Values-Symbol](/wp-content/uploads/2024/04/Tui-Glen-School-Honour-Values-Symbol.jpg)
![Tui Glen School Aspire Values Symbol Tui-Glen-School-Aspire-Values-Symbol](/wp-content/uploads/2024/04/Tui-Glen-School-Aspire-Values-Symbol.jpg)
Governors Bay School - Christchurch
Using water as the basis to explore the values. The school overlooks the bay.
![Governors Bay School Ahau Values Symbol Governors-Bay-School-Ahau-Values-Symbol](/wp-content/uploads/2024/04/Governors-Bay-School-Ahau-Values-Symbol.jpg)
![Governors Bay School Ko Matou Values-Symbol Governors-Bay-School-Ko-Matou-Values-Symbol](/wp-content/uploads/2024/04/Governors-Bay-School-Ko-Matou-Values-Symbol.jpg)
![Governors Bay School Ko Tatou Values Symbol Governors-Bay-School-Ko-Tatou-Values-Symbol](/wp-content/uploads/2024/04/Governors-Bay-School-Ko-Tatou-Values-Symbol.jpg)
Te Huarahi Linwood Avenue School - Christchurch
![Te Huarahi Linwood Avenue School Value Be Respectful Te-Huarahi-Linwood-Avenue-School-Value-Be-Respectful](/wp-content/uploads/2022/08/Te-Huarahi-Linwood-Avenue-School-Logo-Value-Be-Respectful.jpg)
![Te Huarahi Linwood Avenue School Value Be Your Best Te-Huarahi-Linwood-Avenue-School-Value-Be-Your-Best](/wp-content/uploads/2022/08/Te-Huarahi-Linwood-Avenue-School-Value-Be-Your-Best.jpg)
![Te Huarahi Linwood Avenue School Value Be Brave Te-Huarahi-Linwood-Avenue-School-Value-Be-Brave](/wp-content/uploads/2022/08/Te-Huarahi-Linwood-Avenue-School-Value-Be-Brave.jpg)
![Te Huarahi Linwood Avenue School Value Be Strong Te-Huarahi-Linwood-Avenue-School-Value-Be-Strong](/wp-content/uploads/2022/08/Te-Huarahi-Linwood-Avenue-School-Value-Be-Strong.jpg)
Salisbury School's 4Cs Values - Nelson
Using Harakeke as the basis for the symbols. Surrounded by a 'C' (the 4Cs).
![Salisbury School Curious Values Symbol Salisbury-School-Curious-Values-Symbol](/wp-content/uploads/2024/04/Salisbury-School-Curious-Values-Symbol.jpg)
![Salisbury School Connected Values Symbol Salisbury-School-Connected-Values-Symbol](/wp-content/uploads/2024/04/Salisbury-School-Connected-Values-Symbol.jpg)
![Salisbury School Contributing Values Symbol Salisbury-School-Contributing-Values-Symbol](/wp-content/uploads/2024/04/Salisbury-School-Contributing-Values-Symbol.jpg)
![Salisbury School Confident Values Symbol Salisbury-School-Confident-Values-Symbol](/wp-content/uploads/2024/04/Salisbury-School-Confident-Values-Symbol.jpg)
Tokoroa Central School
![Tokoroa Central School Courage Values Symbol Tokoroa-Central-School-Courage-Values-Symbol](/wp-content/uploads/2024/04/Tokoroa-Central-School-Courage-Values-Symbol.jpg)
![Tokoroa-Central-School-Excellence-Values-Symbol Tokoroa-Central-School-Excellence-Values-Symbol](/wp-content/uploads/2024/04/Tokoroa-Central-School-Excellence-Values-Symbol.jpg)
![Tokoroa-Central-School-Compassion-Values-Symbol Tokoroa-Central-School-Compassion-Values-Symbol](/wp-content/uploads/2024/04/Tokoroa-Central-School-Compassion-Values-Symbol.jpg)
![Tokoroa-Central-School-Integrity-Values-Symbol Tokoroa-Central-School-Integrity-Values-Symbol](/wp-content/uploads/2024/04/Tokoroa-Central-School-Integrity-Values-Symbol.jpg)
One Tree Point School's 4Cs - Whangarei
Other school mascot examples can be found HERE
![One-Tree-Point-School-Values-Collaborative One-Tree-Point-School-Values-Collaborative](/wp-content/uploads/2021/11/One-Tree-Point-School-Values-Collaborative.jpg)
![One-Tree-Point-School-Square-Curious One-Tree-Point-School-Square-Curious](/wp-content/uploads/2021/11/One-Tree-Point-School-Square-Curious.jpg)
![One-Tree-Point-School-Square-Values-Creative One-Tree-Point-School-Square-Values-Creative](/wp-content/uploads/2021/11/One-Tree-Point-School-Square-Values-Creative.jpg)
![One-Tree-Point-School-Values-Citizens One-Tree-Point-School-Values-Citizens](/wp-content/uploads/2021/11/One-Tree-Point-School-Values-Citizens.jpg)
Clearview Primary 6Cs - Christchurch
Symbols for Clearview Primary's Learner Dispositions.
![Clearview Learner Dispositions Collaborate Clearview-Learner-Dispositions-Collaborate](/wp-content/uploads/2024/04/Clearview-Learner-Dispositions-Collaborate.jpg)
![Clearview Learner Dispositions Create Clearview-Learner-Dispositions-Create](/wp-content/uploads/2024/04/Clearview-Learner-Dispositions-Create.jpg)
![Clearview Learner Dispositions Climb Clearview-Learner-Dispositions-Climb](/wp-content/uploads/2024/04/Clearview-Learner-Dispositions-Climb.jpg)
![Clearview Learner Dispositions Curious Clearview-Learner-Dispositions-Curious](/wp-content/uploads/2024/04/Clearview-Learner-Dispositions-Curious.jpg)
![Clearview Learner Dispositions Connect Clearview-Learner-Dispositions-Connect](/wp-content/uploads/2024/04/Clearview-Learner-Dispositions-Connect.jpg)
![Clearview Learner Dispositions Care Clearview-Learner-Dispositions-Care](/wp-content/uploads/2024/04/Clearview-Learner-Dispositions-Care.jpg)
Palmerston School's 'WARM' Values - Otago
![Palmerston School PB4L Belonging Symbol Palmerston-School-PB4L-Belonging-Symbol](/wp-content/uploads/2021/11/Palmerston-School-PB4L-Belonging-Symbol.jpg)
![Palmerston-School-PB4L-Aumakea-Symbol Palmerston-School-PB4L-Aumakea-Symbol](/wp-content/uploads/2021/11/Palmerston-School-PB4L-Aumakea-Symbol.jpg)
![Palmerston-School-PB4L-Leadership-Symbol Palmerston-School-PB4L-Leadership-Symbol](/wp-content/uploads/2021/11/Palmerston-School-PB4L-Leadership-Symbol.jpg)
![Palmerston-School-PB4L-Kindness-Symbol Palmerston-School-PB4L-Kindness-Symbol](/wp-content/uploads/2021/11/Palmerston-School-PB4L-Kindness-Symbol.jpg)
Harrisville School's 4Rs - Auckland
Their values are organic looking. The school is rural and their vision is 'Together we learn, together we grow.'
![Harrisville-School-PB4L-Respect-Symbol Harrisville-School-PB4L-Respect-Symbol](/wp-content/uploads/2021/11/Harrisville-School-PB4L-Respect-Symbol.jpg)
![Harrisville-School-PB4L-Resilience-Symbol Harrisville-School-PB4L-Resilience-Symbol](/wp-content/uploads/2021/11/Harrisville-School-PB4L-Resilience-Symbol.jpg)
![Harrisville-School-PB4L-Responsibility-Symbol Harrisville-School-PB4L-Responsibility-Symbol](/wp-content/uploads/2021/11/Harrisville-School-PB4L-Responsibility-Symbol.jpg)
![Harrisville-School-PB4L-Relationships-Symbol Harrisville-School-PB4L-Relationships-Symbol](/wp-content/uploads/2021/11/Harrisville-School-PB4L-Relationships-Symbol.jpg)
Manurewa South School's 'REAL' Values - Auckland
Using the wind combined with Māori symbols to create the values symbols. The school logo is a manu tukutuku.
![Manurewa South School Respect Values Symbol Manurewa-South-School-Respect-Values-Symbol](/wp-content/uploads/2024/04/Manurewa-South-School-Respect-Values-Symbol.jpg)
![Manurewa South School Excellence Values Symbol Manurewa-South-School-Excellence-Values-Symbol](/wp-content/uploads/2024/04/Manurewa-South-School-Excellence-Values-Symbol.jpg)
![Manurewa South School Attitude Values Symbol Manurewa-South-School-Attitude-Values-Symbol](/wp-content/uploads/2024/04/Manurewa-South-School-Attitude-Values-Symbol.jpg)
![Manurewa South School Life Long Learning Values Symbol Manurewa-South-School-Life-Long-Learning-Values-Symbol](/wp-content/uploads/2024/04/Manurewa-South-School-Life-Long-Learning-Values-Symbol.jpg)
Halswell School - Christchurch
You can read more about Halswell School's values and rebranding HERE
![Halswell-School-PB4L-Values-Manawanuitanga Halswell-School-PB4L-Values-Manawanuitanga](/wp-content/uploads/2021/11/Halswell-School-PB4L-Values-Manawanuitanga.jpg)
![Halswell-School-PB4L-Values-Kaitiakitanga Halswell-School-PB4L-Values-Kaitiakitanga](/wp-content/uploads/2021/11/Halswell-School-PB4L-Values-Kaitiakitanga.jpg)
![Halswell-School-PB4L-Values-Kotahitanga Halswell-School-PB4L-Values-Kotahitanga](/wp-content/uploads/2021/11/Halswell-School-PB4L-Values-Kotahitanga.jpg)
![Halswell-School-PB4L-Values-Manaakitanga Halswell-School-PB4L-Values-Manaakitanga](/wp-content/uploads/2021/11/Halswell-School-PB4L-Values-Manaakitanga.jpg)
![Halswell-School-PB4L-Values-Whanaungatanga Halswell-School-PB4L-Values-Whanaungatanga](/wp-content/uploads/2021/11/Halswell-School-PB4L-Values-Whanaungatanga.jpg)
South New Brighton School - Christchurch
The school is located near the beach where there is lots of surfing.
Their te reo Māori name 'Ko te Korero Karoro ki te kura means 'Chattering Seagulls'
![South-New-Brighton-School-Caring-Value-Symbol South-New-Brighton-School-Caring-Value-Symbol](/wp-content/uploads/2024/05/South-New-Brighton-School-Caring-Value-Symbol.jpg)
![South-New-Brighton-School-Connected-Value-Symbol South-New-Brighton-School-Connected-Value-Symbol](/wp-content/uploads/2024/05/South-New-Brighton-School-Connected-Value-Symbol.jpg)
![South-New-Brighton-School-Courageous-Value-Symbol South-New-Brighton-School-Courageous-Value-Symbol](/wp-content/uploads/2024/05/South-New-Brighton-School-Courageous-Value-Symbol.jpg)
![South-New-Brighton-School-Creative-Value-Symbol South-New-Brighton-School-Creative-Value-Symbol](/wp-content/uploads/2024/05/South-New-Brighton-School-Creative-Value-Symbol.jpg)
![South-New-Brighton-School-Curious-Value-Symbol South-New-Brighton-School-Curious-Value-Symbol](/wp-content/uploads/2024/05/South-New-Brighton-School-Curious-Value-Symbol.jpg)
Tuakau Primary School - Auckland
![Tuakau Primary Manaakitanga Values Symbol Tuakau-Primary-Manaakitanga-Values-Symbol](/wp-content/uploads/2023/07/Tuakau-Primary-Manaakitanga-Values-Symbol.jpg)
![Tuakau Primary Whanaungatanga Values Symbol Tuakau-Primary-Whanaungatanga-Values-Symbol](/wp-content/uploads/2023/07/Tuakau-Primary-Whanaungatanga-Values-Symbol.jpg)
![Tuakau Primary Tiakitanga Values Symbol Tuakau-Primary-Tiakitanga-Values-Symbol](/wp-content/uploads/2023/07/Tuakau-Primary-Tiakitanga-Values-Symbol.jpg)
Wesley Intermediate - Auckland
You can read more about Wesley Intermediate's school values and rebranding HERE
![Wesley Intermediate Belonging Value Wesley-Intermediate-Belonging-Value](/wp-content/uploads/2023/08/Wesleye-Intermediate-Belonging-Value.jpg)
![Wesley-Intermediate-Excellence-Value Wesley-Intermediate-Excellence-Value](/wp-content/uploads/2023/08/Wesleye-Intermediate-Excellence-Value.jpg)
![Wesley Intermediate Leadership Value Wesley Intermediate - Leadership](/wp-content/uploads/2023/08/Wesleye-Intermediate-Leadership-Value.jpg)
South Otago High School - Balclutha
You can read more about South Otago High School's PB4L branding HERE
![South-Otago-High-School-PB4L-Full-Logo PB4L South Otago High School](/wp-content/uploads/2018/06/South-Otago-High-School-PB4L-Full-Logo-1.jpg)
![South-Otago-High-School-PB4L-Respect South-Otago-High-School-PB4L-Respect](/wp-content/uploads/2018/06/South-Otago-High-School-PB4L-Respect.jpg)
![South-Otago-High-School-PB4L-Excellence South-Otago-High-School-PB4L-Excellence](/wp-content/uploads/2018/06/South-Otago-High-School-PB4L-Excellence.jpg)
![South-Otago-High-School-PB4L-Perseverance South-Otago-High-School-PB4L-Perseverance](/wp-content/uploads/2018/06/South-Otago-High-School-PB4L-Perseverance.jpg)
![Winton-Way-Wall-Sign Winton Way Wall Graphic Southland NZ](/wp-content/uploads/bb-plugin/cache/Winton-Way-Wall-Sign-square-0dd03d9b2a7b0ba139bfe3e037d14902-5764a74113a4d.jpg)
![The Winton Way PB4L Flags The Winton Way PB4L Flags Southland NZ](/wp-content/uploads/bb-plugin/cache/Flags-e1465989802939-square-fbee8ba408523790bc541e7f9215110f-5ceb1a9b3bc96.jpg)
![Winton School Learning Muscles Southland NZ Winton School Learning Muscles Southland NZ](/wp-content/uploads/bb-plugin/cache/Winton-School-Mascot-1-square-7fe49ce4457e522b1b05928d9dd5d165-5ceb1aae69f28.jpg)
![The Winton Way Certificates Southland NZ The Winton Way Certificates Southland NZ](/wp-content/uploads/bb-plugin/cache/Winton-Certificates-e1465989740171-square-fe7173eb73a1477c54c01d20bb36f466-5767710b0268d.jpg)
Burnside High School - Christchurch
You can read more about Burnside High School's PB4L branding HERE
![BHS logo presentation Example PB4L Burnside High School](/wp-content/uploads/bb-plugin/cache/BHS-logo-presentation-Example-landscape-30e40d34b86c583a8dd3dbaca7372dea-5e9fae6d50342.jpg)
![BHS-Behaviour-Flowchart Burnside High School - Event Response Chart](/wp-content/uploads/bb-plugin/cache/BHS-Behaviour-Flowchart-landscape-ea28b9b1e5c97a86b57d4aaaa350d2d2-5e9fae6d50441.jpg)
![BHS-Photoframe Burnside High School - BHS Photoframe](/wp-content/uploads/bb-plugin/cache/BHS-Photoframe-landscape-68e381b193f37b2d98ebbd358c481e52-5e9fae6d50401.jpg)
Riverhills School - Auckland
![Riverhills-School-PB4L-Loop-Logo-and-values Riverhills School PB4L Logo & Values](/wp-content/uploads/bb-plugin/cache/Riverhills-School-PB4L-Loop-Logo-and-values-landscape-2f52e148fe34a46b801ec2440451ae43-5b286f0d8ebf0.jpg)
![Riverhills-School-PB4L-Signs-2 Riverhills School PB4L Values Signage Auckland NZ](/wp-content/uploads/bb-plugin/cache/Riverhills-School-PB4L-Signs-2-landscape-39022180f6362dff56c4ca44a420e85a-5b33530f1bab2.jpg)
From My School Client Friends
![Sarah-Allen-Riverhills-School Sarah-Allen-Riverhills-School](/wp-content/uploads/bb-plugin/cache/Sarah-Allen-Riverhills-School-300x224-square-d6e0ef6043bdccb762fc41234dad1914-5aef951bb591f.jpg)
"We worked with ĢƵ Matters to develop our school mascot, PB4L logo and signage. Craig was a great listener and we felt that he 'got' us and what we wanted, which resulted in high quality work and a streamlined process without the back and forth hassles previously experienced elsewhere. Distance was no problem and we were able to communicate via phone, email and Skype, and Craig also liaised with a local signage company to ensure that the end products met our expectations. We are thrilled with the work Craig has done for us to date, and will be back for more."
Sarah Allen
Principal - Riverhills School, Auckland, New Zealand
![Alice-Sutherland-Fiordland-College-2 Alice-Sutherland-Fiordland-College-2](/wp-content/uploads/2024/04/Alice-Sutherland-Fiordland-College-2-300x300.jpg)
"Working with Craig was an absolute pleasure. His exceptional communication skills ensured that he fully understood our vision from the outset, and he effortlessly brought it to life with his creative expertise.
Craig's responsiveness and willingness to assist at every step of the process was amazing. He understood that re-designing PB4L expectations and values takes time. He was patient and supported us throughout this process. We couldn't have asked for a better partner in shaping our values to match our Fiordland College identity. Highly recommend Craig for his professionalism, creativity, and dedication to client satisfaction."
Alice Prestige
PB4L Coordinator - Fiordland College, New Zealand
![Toni-Burnside Toni-Burnside](/wp-content/uploads/2018/05/Toni-Burnside-300x300.jpg)
"Working with ĢƵ Matters has been a treat. As a PB4L school our values are integral to showing who we are and what we value. After our first meeting with Craig it was obvious he had listened to us and had picked up the journey we have been on and how we wanted to be portrayed. We were thrilled with the visual representations he shared with us and the different options he provided to us. We would thoroughly recommend ĢƵ Matters to other schools. Thank you Craig for showing us some 'HEART'"
Toni Burnside
Principal - Banks Avenue School, New Zealand
![Craig-Burton-School-Branding-Matters-Portrait-2023 Craig-Burton-School-Branding-Matters-Portrait-2023](/wp-content/uploads/bb-plugin/cache/sbm-profile-FB-2023-square-1c984c3d267e872672f3cdbb347480b8-5764bd2270025.png)
Require some PB4L / Values branding?
There are so many ways of promoting your programme at school and in the community. Give me a call and we can talk through the options and the process involved in developing some values branding for your school.