PB4L / Values Branding

PB4L Values Branding helps to effectively promote a school's values and behavioural expectations around their classrooms and playgrounds.

Halswell-School-Value-Pou-Manawanuitanga

PB4L / Values based branding is promotional or instructional material used in schools to help educate students, in a positive way, about expectations around their core values. The hope is an improvement in the behaviour of students in the areas of concern over time.

The brand elements used to support school values programs may include a specific PB4L / Values logo as well as promotional material such as posters, flags, certificates, and signs.


They are designed to:

  • Support staff with visual aids to help them be able to educate students more effectively about expected behaviour.

  • Promote a school's values in a more prominent way around the school.

  • Encourage and celebrate pro-social behaviour in school.

Below are examples of PB4L and other values based symbols that I have created for schools. They look different based on the type of school, the name of the programme, and the brand image of the school among other things.

I'm often asked to refresh the school's logo at the same time. It can quickly look outdated after the new values symbols have been created. A school might have a fresh vision and purpose and their current school logo no longer reflects this.

PB4L / Values Branding Examples

Dawson School Values - Auckland

Using the waka hoe (Maori paddle) to explore their PB4L Values and its positioning statement 'Together Wayfinders Achieve Mighty Adventures'.

Dawson School PB4L Truthful Auckland NZ
Dawson School PB4L Values - Truthful
Dawson School PB4L Together Icon Auckland NZ
Dawson School PB4L Values - Whanau/Together
Dawson School PB4L Love Icon Auckland NZ
Dawson School PB4L Values - Love
Dawson-School-PB4L-Respectful-Auckland-NZ
Dawson School PB4L Values - Respectful
Dawson-School-PB4l-Safe
Dawson School PB4L Values - Safe

Woodlands School Values - Ōpōtiki

Woodlands-School-Care-For-Self-Values-Symbol
Woodlands School Values - Care For Ourselves
Woodlands-School-Care-For-Others-Values-Symbol
Woodlands School Values - Care For Others
Woodlands-School-Care-For-The-Environment-Values-Symbol
Woodlands School Values - Care For The Environment

Newtown School Values - Wellington

Newtown-School-Values-Resilient
Newtown School Values - Resilient
Newtown-School-Values-Respectful
Newtown School Values - Respectful
Newtown-School-Values-Curious
Newtown School Values - Curious
Newtown-School-Values-Effort
Newtown School Values - Effort

Fiordland College RICE Values - Te Anau

Using the concept of a 'moral compass', combined with imagery inspired by the local environment, to create and promote their PB4L Values.

Fiordland-College-RICE-Values-Logo
Fiordland College RICE Values Logo
Fiordland-College-Respect-Values-Symbol
Fiordland College RICE Values - Respect
Fiordland-College-Integrity-Values-Symbol
Fiordland College RICE Values - Integrity
Fiordland-College-Curiosity-Values-Symbol
Fiordland College RICE Values - Curiosity
Fiordland-College-Effort-Values-Symbol
Fiordland College RICE Values - Effort

Tui Glen School AROHA Values - Wellington

Using the Tui and mountains in the school logo to create the values symbols.

Tui-Glen-School-Ako-Values-Symbol
Tui Glen School Values - Ako
Tui-Glen-School-Resilience-Values-Symbol
Tui Glen School Values - Resilience
Tui-Glen-School-One-Values-Symbol
Tui Glen School Values - One
Tui-Glen-School-Honour-Values-Symbol
Tui Glen School Values - Honour
Tui-Glen-School-Aspire-Values-Symbol
Tui Glen School Values - Aspire

Governors Bay School - Christchurch

Using water as the basis to explore the values. The school overlooks the bay.

Governors-Bay-School-Ahau-Values-Symbol
Governors Bay School Values - Ahau
Governors-Bay-School-Ko-Matou-Values-Symbol
Governors Bay School Values - Kō Mātou
Governors-Bay-School-Ko-Tatou-Values-Symbol
Governors Bay School Values - Kō Tātou

Te Huarahi Linwood Avenue School - Christchurch

Te-Huarahi-Linwood-Avenue-School-Value-Be-Respectful
Te Huarahi Linwood Avenue School - Be Respectful
Te-Huarahi-Linwood-Avenue-School-Value-Be-Your-Best
Te Huarahi Linwood Avenue School - Be Your Best
Te-Huarahi-Linwood-Avenue-School-Value-Be-Brave
Te Huarahi Linwood Avenue School - Be Brave
Te-Huarahi-Linwood-Avenue-School-Value-Be-Strong
Te Huarahi Linwood Avenue School - Be Strong

Salisbury School's 4Cs Values - Nelson

Using Harakeke as the basis for the symbols. Surrounded by a 'C' (the 4Cs).

Salisbury-School-Curious-Values-Symbol
Salisbury School Values - Curious
Salisbury-School-Connected-Values-Symbol
Salisbury School Values - Connected
Salisbury-School-Contributing-Values-Symbol
Salisbury School Values - Contributing
Salisbury-School-Confident-Values-Symbol
Salisbury School Values - Confident

Tokoroa Central School

Tokoroa-Central-School-Courage-Values-Symbol
Tokoroa Central School - Courage
Tokoroa-Central-School-Excellence-Values-Symbol
Tokoroa Central School - Excellence
Tokoroa-Central-School-Compassion-Values-Symbol
Tokoroa Central School - Compassion
Tokoroa-Central-School-Integrity-Values-Symbol
Tokoroa Central School - Integrity

One Tree Point School's 4Cs - Whangarei

Other school mascot examples can be found HERE

One-Tree-Point-School-Values-Collaborative
One Tree Point School Learning Powers - Collaborative
One-Tree-Point-School-Square-Curious
One Tree Point School Learning Powers - Curious
One-Tree-Point-School-Square-Values-Creative
One Tree Point School Learning Powers - Creative
One-Tree-Point-School-Values-Citizens
One Tree Point School Learning Powers - Citizens

Clearview Primary 6Cs - Christchurch

Symbols for Clearview Primary's Learner Dispositions.

Clearview-Learner-Dispositions-Collaborate
Collaborate
Clearview-Learner-Dispositions-Create
Create
Clearview-Learner-Dispositions-Climb
Climb
Clearview-Learner-Dispositions-Curious
Curious
Clearview-Learner-Dispositions-Connect
Connect
Clearview-Learner-Dispositions-Care
Care

Palmerston School's 'WARM' Values - Otago

Palmerston-School-PB4L-Belonging-Symbol
Palmerston School 'WARM' -Whanaukataka
Palmerston-School-PB4L-Aumakea-Symbol
Palmerston School 'WARM' - Aumakea
Palmerston-School-PB4L-Leadership-Symbol
Palmerston School 'WARM' - Rakatirataka
Palmerston-School-PB4L-Kindness-Symbol
Palmerston School 'WARM' - Manaakitaka

Harrisville School's 4Rs - Auckland

Their values are organic looking. The school is rural and their vision is 'Together we learn, together we grow.'

Harrisville-School-PB4L-Respect-Symbol
Harrisville School 4Rs - Respect
Harrisville-School-PB4L-Resilience-Symbol
Harrisville School 4Rs - Resilience
Harrisville-School-PB4L-Responsibility-Symbol
Harrisville School 4Rs - Responsibility
Harrisville-School-PB4L-Relationships-Symbol
Harrisville School 4Rs - Relationships

Manurewa South School's 'REAL' Values - Auckland

Using the wind combined with Māori symbols to create the values symbols. The school logo is a manu tukutuku.

Manurewa-South-School-Respect-Values-Symbol
Manurewa South School Values - Respect
Manurewa-South-School-Excellence-Values-Symbol
Manurewa South School Values - Excellence
Manurewa-South-School-Attitude-Values-Symbol
Manurewa South School Values - Attitude
Manurewa-South-School-Life-Long-Learning-Values-Symbol
Manurewa South School Values - Life Long Learning

Halswell School - Christchurch

You can read more about Halswell School's values and rebranding HERE

Halswell-School-PB4L-Values-Manawanuitanga
Halswell School - Manawanuitanga
Halswell-School-PB4L-Values-Kaitiakitanga
Halswell School - Kaitiakitanga
Halswell-School-PB4L-Values-Kotahitanga
Halswell School - Kotahitanga
Halswell-School-PB4L-Values-Manaakitanga
Halswell School - Manaakitanga
Halswell-School-PB4L-Values-Whanaungatanga
Halswell School - Whanaungatanga

South New Brighton School - Christchurch

The school is located near the beach where there is lots of surfing.
Their te reo Māori name '
Ko te Korero Karoro ki te kura means 'Chattering Seagulls'

South-New-Brighton-School-Caring-Value-Symbol
South New Brighton School - Caring
South-New-Brighton-School-Connected-Value-Symbol
South New Brighton School - Connected
South-New-Brighton-School-Courageous-Value-Symbol
South New Brighton School - Courageous
South-New-Brighton-School-Creative-Value-Symbol
South New Brighton School - Creative
South-New-Brighton-School-Curious-Value-Symbol
South New Brighton School - Curious

Tuakau Primary School - Auckland

Tuakau-Primary-Manaakitanga-Values-Symbol
Tuakau Primary School - Manaakitanga
Tuakau-Primary-Whanaungatanga-Values-Symbol
Tuakau Primary School - Whanaungatanga
Tuakau-Primary-Tiakitanga-Values-Symbol
Tuakau Primary School - Tiakitanga

Wesley Intermediate - Auckland

You can read more about Wesley Intermediate's school values and rebranding HERE

Wesley-Intermediate-Belonging-Value
Wesley Intermediate - Belonging
Wesley-Intermediate-Excellence-Value
Wesley Intermediate - Excellence
Wesley Intermediate - Leadership
Wesley Intermediate - Leadership

South Otago High School - Balclutha

You can read more about South Otago High School's PB4L branding HERE

PB4L South Otago High School
PB4L South Otago High School
South-Otago-High-School-PB4L-Respect
South Otago High School PB4L - Respect
South-Otago-High-School-PB4L-Excellence
South Otago High School PB4L - Excellence
South-Otago-High-School-PB4L-Perseverance
South Otago High School PB4L - Perseverance

Winton School - Southland

You can read more about Winton School's PB4L branding HERE

Winton Way Wall Graphic Southland NZ
Winton Way Wall Graphic
The Winton Way PB4L Flags Southland NZ
The Winton Way Flags
Winton School Learning Muscles Southland NZ
Winton School Learner Muscles
The Winton Way Certificates Southland NZ
The Winton Way PB4L Certificates

Burnside High School - Christchurch

You can read more about Burnside High School's PB4L branding HERE

PB4L Burnside High School
PB4L Burnside High School
Burnside High School - Event Response Chart
Burnside High School - Event Response Chart
Burnside High School - BHS Photoframe
Burnside High School - BHS Photoframe

Riverhills School - Auckland

Riverhills School PB4L Logo & Values
Riverhills School PB4L Logo & Values
Riverhills School PB4L Values Signage Auckland NZ
Riverhills School PB4L Values Signage

From My School Client Friends

Sarah-Allen-Riverhills-School

"We worked with ĢƵ Matters to develop our school mascot, PB4L logo and signage. Craig was a great listener and we felt that he 'got' us and what we wanted, which resulted in high quality work and a streamlined process without the back and forth hassles previously experienced elsewhere. Distance was no problem and we were able to communicate via phone, email and Skype, and Craig also liaised with a local signage company to ensure that the end products met our expectations. We are thrilled with the work Craig has done for us to date, and will be back for more."

Sarah Allen
Principal - Riverhills School, Auckland, New Zealand

Alice-Sutherland-Fiordland-College-2

"Working with Craig was an absolute pleasure. His exceptional communication skills ensured that he fully understood our vision from the outset, and he effortlessly brought it to life with his creative expertise.

Craig's responsiveness and willingness to assist at every step of the process was amazing. He understood that re-designing PB4L expectations and values takes time. He was patient and supported us throughout this process. We couldn't have asked for a better partner in shaping our values to match our Fiordland College identity. Highly recommend Craig for his professionalism, creativity, and dedication to client satisfaction."

Alice Prestige
PB4L Coordinator - Fiordland College, New Zealand

Toni-Burnside

"Working with ĢƵ Matters has been a treat. As a PB4L school our values are integral to showing who we are and what we value. After our first meeting with Craig it was obvious he had listened to us and had picked up the journey we have been on and how we wanted to be portrayed. We were thrilled with the visual representations he shared with us and the different options he provided to us. We would thoroughly recommend ĢƵ Matters to other schools. Thank you Craig for showing us some 'HEART'"

Toni Burnside
Principal - Banks Avenue School, New Zealand

Craig-Burton-School-Branding-Matters-Portrait-2023

Require some PB4L / Values branding?

There are so many ways of promoting your programme at school and in the community. Give me a call and we can talk through the options and the process involved in developing some values branding for your school.