Mascots have been used for years by sporting teams and businesses to promote their brand massage in a fun and informal way. Used in schools they're a great way of promoting special events, as well as celebrating pro-social behavior, and demonstrating school values.
Many of my primary school clients use them as visual aids in the classroom to help staff demonstrate values to younger children. They can also be used on posters and flags to help reinforce school beliefs and practices around the school grounds.
![Winton-School-Self-Manager-Poster-Southland-NZ Winton School Self Manager Poster Southland NZ](/wp-content/uploads/bb-plugin/cache/Winton-School-Self-Manager-Poster-Southland-NZ-portrait-76ea746609fb03087d98dde0ab22ae92-5ceb35ab15ad9.jpg)
Winton School's 'Learner Muscle' Posters
![Bernie-The-Buzzy-Bee-Mascot-Freyberg-School-Auckland-NZ Bernie-The-Buzzy-Bee-Mascot-Freyberg-School-Auckland-NZ](/wp-content/uploads/bb-plugin/cache/Bernie-The-Buzzy-Bee-Mascot-Freyberg-School-Auckland-NZ-portrait-f8ed96fdb005d65f4265ac373ddc9d9d-5ceb33140d657.jpg)
Freyberg School's 'Bernie the Buzzy Bee'
![South Hornby Values Flag Example Christchurch NZ South Hornby Values Flag Example Christchurch NZ](/wp-content/uploads/bb-plugin/cache/South-Hornby-Values-Flag-example-small-portrait-119b89263aa44ff5d7e05984ffbb949d-575766956db87.jpg)
South Hornby School Values Flag Example
![One-Tree-Point-School-Collaborative-Poster One-Tree-Point-School-Collaborative-Poster-Whangarei-NZ](/wp-content/uploads/bb-plugin/cache/One-Tree-Point-Collaborative-Poster-portrait-d01fa303060846c0e27838ace5ece6d3-5ceb35bacfd6b.jpg)
One Tree Point School's Learning Powers
![Rakaia-School-PQR-Do-Your-Best-Values-Poster Rakaia-School-PQR-Do-Your-Best-Values-Poster](/wp-content/uploads/2019/10/Rakaia-School-PQR-Do-Your-Best-Values-Poster.jpg)
Rakaia School PQR Values Poster
![Myross-Bush-School-Mascot-and-Logo Myross Bush School Logo and Mascot Southland New Zealand](/wp-content/uploads/2019/09/Myross-Bush-School-Mascot-and-Logo.jpg)
Myross Bush School's Mascot 'Ako'
![Methven Primary School Mascot Actions Canterbury NZ Methven Primary School Mascot Actions Canterbury NZ](/wp-content/uploads/2019/09/Methven-Primary-School-Ethos-Model-web.jpg)
Methven Primary School's 'STAR' Mascot
School Mascot Examples
![Freyberg-Community-School-Mascot-Bernie-The-Buzzy-Bee Freyberg-Community-School-Mascot-Bernie-The-Buzzy-Bee](/wp-content/uploads/bb-plugin/cache/Freyberg-Community-School-Mascot-Bernie-The-Buzzy-Bee-square-5bd4d5d31f283a91aee72c8d9376da17-5ceb2b252af35.jpg)
Freyberg Community School Mascot - Auckland
![Rakaia-School-Mascot-2 Rakaia-School-Mascot-2](/wp-content/uploads/bb-plugin/cache/Rakaia-School-Mascot-2-square-a1593fa5a66ee2a387fa97248949735d-5d8d32a1e1288.jpg)
Rakaia School Mascot - Canterbury
![Otautau School Mascot Southland New Zealand Otautau School Mascot Southland New Zealand](/wp-content/uploads/bb-plugin/cache/Otautau-School-square-295d2ef35b850289347cba58e8726160-5ceb287424908.jpg)
Otautau School Mascot - Southland
![Methven Primary School Mascot Christchurch NZ Methven Primary School Mascot Christchurch NZ](/wp-content/uploads/bb-plugin/cache/Methven-Primary-School-Mascot-square-aa3072411f0e391fbf0d5f9f85d7a0ff-5ceb2880c7ebd.jpg)
Methven Primary School Mascot - Canterbury
![Ruakaka-School-Mascot Ruakaka-School-Mascot-New-Zealand](/wp-content/uploads/bb-plugin/cache/Ruakaka-School-Mascot-square-435fe4049742854778d40ae1fd2201d2-5f27e10b48c16.jpg)
Ruakaka School Mascot - Northland
![Tu-Ariki-Mascot-One-Tree-Point-School-Whangarei-NZ Tu-Ariki-Mascot-One-Tree-Point-School-Whangarei-NZ](/wp-content/uploads/bb-plugin/cache/Tu-Ariki-Mascot-One-Tree-Point-School-Whangarei-NZ-square-8fb88a39c733ad9db41b2f1572704f64-6089f50068469.jpg)
One Tree Point School Mascot - Whangarei
![Winton School Mascot Southland NZ Winton School Mascot Southland NZ](/wp-content/uploads/bb-plugin/cache/Winton-School-Mascot-square-3935e082e422fb3b8fc41e1ef65023aa-5ceb2bae47f9f.jpg)
Winton School Mascot - Southland
![York District High School Mascot - Perth Western Australia York District High School Mascot - Perth Western Australia](/wp-content/uploads/bb-plugin/cache/York-District-High-School-Mascot-square-112fbf8d668c4f5349fba8cfe522b0f3-5ceb2c46230f9.jpg)
York District High School Mascot - Western Australia
![South Hornby School Mascot South Hornby School Mascot Christchurch NZ](/wp-content/uploads/bb-plugin/cache/South-Honrby-School-Wonder-Weka-square-70adbc5ef043872aa3be3f84189430a7-5ceb2c462317d.jpg)
South Hornby School Mascot - Christchurch
![Hunua School Mascot Auckland Hunua School Mascot Auckland](/wp-content/uploads/bb-plugin/cache/Hunua-School-Mascot-square-d11eb169307b52c0ee5ebc279491efba-5ceb2d40499a3.jpg)
Hunua School Mascot - Auckland
![Riverhills School Mascot Auckland NZ Riverhills School Mascot Auckland NZ](/wp-content/uploads/bb-plugin/cache/Riverhills-School-Mascot-square-441d18cc9fdf05fcd2e918b5de73af67-5ceb2d4049a21.jpg)
Riverhills School Mascot - Auckland
![Myross Bush School Mascot Southland NZ Myross Bush School Mascot Southland NZ](/wp-content/uploads/bb-plugin/cache/Myross-Bush-School-Mascot-square-2f61e4f2ece6b23b396d0491641807e6-5ceb2bae48012.jpg)
Myross Bush School Mascot - Invercargill
From My School Client Friends
![Jamin Lietze Jamin Lietze Myross Bush School Southland NZ](/wp-content/uploads/2020/02/Jamin-Lietze.jpg)
"Craig came with a great reputation and he hasn't disappointed. Over the last year, Craig has worked with us to develop a mascot and create a new logo for the school. He is very professional and his experience with working with schools is obvious. Craig listened well to our situation and desires and then went about in a timely manner, producing products that we are proud of today. I have particularly appreciated Craig's honesty guiding us wisely with his professional opinion to the excellent outcomes we have today. Thank you Craig."
Jamin Lietze
Principal/Tumuaki
Myross Bush School, Invercargill
![Aaron Richards Aaron Richards](/wp-content/uploads/2016/06/Aaron-Richards-e1466130299375.jpg)
"Craig has been instrumental in enhancing the school's charter and curriculum programme through the development of a new school logo and mascot. Craig undertook a hands-on approach to understanding what made our school unique. As a result, he delivered concepts that encapsulated the school's vision and values in a very creative form. Craig was open to feedback and at all times demonstrated a commitment to getting things right for the school."
Aaron Richards
Principal - Darfield Primary School, New Zealand
![Craig-Burton-School-Branding-Matters-Portrait-2023 Craig-Burton-School-Branding-Matters-Portrait-2023](/wp-content/uploads/bb-plugin/cache/sbm-profile-FB-2023-square-1c984c3d267e872672f3cdbb347480b8-57612f1ff344d.png)
Are you interested in a new mascot for your school?
I create mascots that are one-off designs. Contact me if you are interested in having one created as a brand champion for your school.